We are looking for a highly motivated individual who wants to focus on product development and marketing research in a fast paced, professional setting. The candidate will work alongside the Product Line Manager to develop a marketing campaign to support the execution of the X5000 product retrofit Go-To Market strategy.
This opportunity will involve data mining install base sales data and developing both direct (straight-to customer) and indirect (via sales network) marketing tools that give clear call-to-action steps and compelling "why change" messages that highlight the cost-of-ownership benefits.
In addition, a strategy for measuring the effectiveness of the campaign will be developed such that the process will be able to be transfered to another individual at the end of the internship. Time permitting, the intern may also work on supporting the X5000 power messaging initiative by creating e-mail templates, infographics, and other marketing collateral that will support the adoption of power messaging into the sales organization.
Special knowledge, skills and abilities required:
Education and experience: